Investors

Invest in the LBDC Holding sport ecosystem.

A French startup founded in 2018, we have built, pivot after pivot, a coherent sport ecosystem around two brands. A sober, fact-based approach, designed for the European market and open to international expansion.

The opportunity

Sport, between digital and real-life encounters

In a post-Covid society, people want to move, be outdoors, build connections. LBDC Holding brings these drivers together : a scalable app (Smatchy) that connects the entire sport ecosystem, and a high-value premium community (Les Bornées). Two brands that feed one another.

The LBDC sport community together
Our journey

A track record of deliberate pivots

2018
Company founded. A digital strategy consultancy, specialised in placing female sport influencers with cycling and triathlon brands.
2018 → 2020
Les Bornées is born. A community committed to women's place in sport. Our voice carries and contributes, alongside others, to the return of the Tour de France Femmes.
2020
Apparel launch. A clothing line, now produced on demand, as additional revenue.
2021
First camps & structuring. Organising sport camps for our members, and creating the Les Bornées association that runs the dedicated events organisation.
2022
First fundraising. Start of Smatchy's development with a team of developers.
2023
Smatchy. Nearly a year of development leading to a first version delivered in December.
2024
Smatchy. Early days : we test the app against its market.
Les Bornées. Moving upmarket towards premium trips.
2025
Les Bornées. Major collaborations, notably with Krys.
Smatchy. Continued development and improvement of the app.
2026
Smatchy. Launch of paid features for professionals (coaches, athletes, clubs, companies).
Les Bornées. First profitable events and the start of the collaboration with Decathlon Travel.
2027
Vision — Smatchy. A gamification layer to become an essential tool of the sport ecosystem.
Vision — Les Bornées. 100 % profitable events, +150 % organising capacity, and Atout France accreditation to move beyond the association model.
The two brands today

One ecosystem, two engines

Les Bornées

A mixed community and premium sport trips, rated 5/5. A high-end, high-margin positioning, extended by a content-agency and events activity in collaboration with brands.

Smatchy

An app connecting coaches, athletes, clubs, companies and players. A scalable model (commission on transactions), international ambition and future gamification to become a daily habit.

Traction

The ecosystem in numbers

33 K+
Members & followers
€500 K+
Raised since 2021
26+
Countries & territories
3 K+
Activities & events

These €500K were deployed with discipline over nearly five years (2021–2026). Frugal, controlled growth, the opposite of the cash-burning startup model.

Team & advisors

The people behind the project

Maude Baudier
Maude Baudier
Founder & President
of LBDC Holding
Yann Le Corvoisier
Yann Le Corvoisier
Partner · CFO
Shareholder representative
Pascal Baudier
Pascal Baudier
Partner
Treasurer of the association
Romain Bauer
Romain Bauer
Partner · Growth & marketing
Philippe Nguyen
Philippe Nguyen
CTO · via Amagumo Labs
(Vietnam)
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