Investors

Invest in the LBDC Holding sport ecosystem.

A French startup founded in 2018, we have built, pivot after pivot, a coherent sport ecosystem around two brands. A sober, fact-based approach, designed for the European market and open to international expansion.

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The opportunity

Sport, between digital and real-life encounters

In a post-Covid society, people want to move, be outdoors, build connections. LBDC Holding brings these drivers together : a scalable app (Smatchy) that connects the entire sport ecosystem, and a high-value premium community (Les Bornées). Two brands that feed one another.

LBDC Holding is a French sports startup (sports tech) addressing a fast growing market, where digital meets real-life connection. The model rests on two complementary engines : a transactional app (10 % commission, no subscription) and a premium community that drives revenue and engagement. We surround ourselves with investors who share this approach (business angels, sports partners and, tomorrow, our own community) to accelerate Smatchy's adoption and Les Bornées' move upmarket, without ever giving up frugal management proven since 2018.

The LBDC sport community together
Our journey

A track record of deliberate pivots

2018
Company founded. A digital strategy consultancy, specialised in placing female sport influencers with cycling and triathlon brands.
2018 → 2020
Les Bornées is born. A community committed to women's place in sport. Our voice carries and contributes, alongside others, to the return of the Tour de France Femmes.
2020
Apparel launch. A clothing line, now produced on demand, as additional revenue.
2021
First camps & structuring. Organising sport camps for our members, and creating the Les Bornées association that runs the dedicated events organisation.
2022
First fundraising. Start of Smatchy's development with a team of developers.
2023
Smatchy. Nearly a year of development leading to a first version delivered in December.
2024
Smatchy. Early days : we test the app against its market.
Les Bornées. Moving upmarket towards premium trips.
2025
Les Bornées. Major collaborations, notably with Krys.
Smatchy. Continued development and improvement of the app.
2026
Smatchy. Launch of paid features for professionals (coaches, athletes, clubs, companies).
Les Bornées. First profitable events and the start of the collaboration with Decathlon Travel.
2027
Vision — Smatchy. A gamification layer to become an essential tool of the sport ecosystem.
Vision — Les Bornées. 100 % profitable events, +150 % organising capacity, and Atout France accreditation to move beyond the association model.
The two brands today

One ecosystem, two engines

Les Bornées

A mixed community and premium sport trips, rated 5/5. A high-end, high-margin positioning, extended by a content-agency and events activity in collaboration with brands.

Smatchy

An app connecting coaches, athletes, clubs, companies and players. A scalable model (commission on transactions), international ambition and future gamification to become a daily habit.

Traction

The ecosystem in numbers

33 K+
Members & followers
€500 K+
Raised since 2021
26+
Countries & territories
3 K+
Activities & events

These €500K were deployed with discipline over nearly five years (2021–2026). Frugal, controlled growth, the opposite of the cash-burning startup model.

Team & advisors

The people behind the project

Maude Baudier
Maude Baudier
Founder & President
of LBDC Holding
Yann Le Corvoisier
Yann Le Corvoisier
Partner · CFO
Shareholder representative
Pascal Baudier
Pascal Baudier
Partner
Treasurer of the association
Romain Bauer
Romain Bauer
Partner · Growth & marketing
Philippe Nguyen
Philippe Nguyen
CTO · via Amagumo Labs
(Vietnam)
Investor FAQ

Frequently asked questions from investors

What sector does LBDC Holding operate in?

LBDC Holding is a French sports startup (sports tech). The group runs two brands : Smatchy, an app that connects athletes, and Les Bornées, a community and premium sports trips.

What stage is the startup at?

Founded in 2018, LBDC Holding raised a first round in 2022 to build Smatchy, now live and facing its market. We are opening a new round to accelerate adoption and launch paid features.

What is the business model?

Smatchy is transactional : a 10 % commission on transactions, with no upfront subscription. Les Bornées generates revenue through premium trips and experiences and an online store.

How much has LBDC Holding raised so far?

About 500 K€, deployed with discipline over nearly five years (2021 to 2026). Frugal, controlled growth, unlike models that burn cash.

What kind of investors are you looking for?

Business angels, strategic sports partners and, in time, our community through equity crowdfunding. Our approach is frugal: we look for partners aligned with disciplined growth, not a race to raise.

How can I invest in LBDC Holding?

Request our investor deck using the form below. We will get back to you with the presentation and financial details.

Where is the company based?

In Annecy, France. LBDC Holding operates internationally, in 26+ countries through Smatchy.

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